Free delivery on orders over PKR 10,000 ยท Made in small batches
The Musafir

The first drop

Wear the journey.

Premium everyday wear from the channel: Islamic history, with its sources. Made in small batches, to be worn on a normal day, to class, to work and on the road.

Premium quality

Premium fabrics, finished with care and checked piece by piece before they reach you.

Made in small batches

Limited runs, never mass produced. The design is applied to last, not printed to fade.

Built to last

A tight palette and quiet design, made to be worn for years, not a season.

The first drop

See all
Caravan Hoodie, Original Pre-order

Caravan Hoodie, Original

Hoodie

3 colours

PKR 2,999 PKR 4,999 40% off

Kahani Hoodie Pre-order

Kahani Hoodie

Hoodie

3 colours

PKR 2,999 PKR 4,999 40% off

The caps

See all caps
Signature Cap in Black

Signature Cap

Black · PKR 1,199
Typography Cap in Black

Typography Cap

Black · PKR 1,199
Journey Cap in Maroon

Journey Cap

Maroon · PKR 1,199
Sabr Cap in Black

Sabr Cap

Black · PKR 1,199
Signature Cap in Maroon

Signature Cap

Maroon · PKR 1,199
Typography Cap in Sand

Typography Cap

Sand · PKR 1,199
Journey Cap in Sand

Journey Cap

Sand · PKR 1,199
Sabr Cap in Maroon

Sabr Cap

Maroon · PKR 1,199
Signature Cap in Sand

Signature Cap

Sand · PKR 1,199
Typography Cap in Maroon

Typography Cap

Maroon · PKR 1,199
Journey Cap in Black

Journey Cap

Black · PKR 1,199
Sabr Cap in Sand

Sabr Cap

Sand · PKR 1,199

New · The Shawl Edit

Woven for the cold months.

Premium pure pashmina and pure wool, plain and quiet, finished with a fine fringe. For Jummah, for winter evenings, and for the road.

Shop the shawls

Shop by piece

Hoodies

Hoodies

4 on pre-order
T-shirts

T-shirts

Back in season
Sleeveless hoodies

Sleeveless hoodies

Back in season
Caps

Caps

4 on sale now
Shawls

Shawls

2 on sale now

The making

Detail that lasts.

Look closely. Every design is applied to last, not printed flat, so it doesn't crack or fade off the cloth.

Close up of the finishSignature Cap Kahani Hoodie, close upKahani Hoodie Caravan Hoodie, close upCaravan Hoodie
5 mmThe smallest lettering we allow, so nothing blurs after a hundred washes.
3Colours at most on any one piece, from a palette that grows slowly and on purpose.
PremiumSoft, substantial fabric chosen to hold its shape and colour wash after wash.

From the channel

“Because the real story is usually more interesting than the famous one.”

Seerah, the Rightly Guided Caliphs, and the centuries after: Baghdad, Ain Jalut, Al Andalus, the Ottomans. Every story comes with its chain, and where the reports disagree, we say so. The clothes come from the same place.

Watch on YouTube